WHO WE ARE
1. Fundraising is Ministry, Too: We believe fundraising is inseparable from biblical stewardship. Wealth and generosity practices, like all other things, fall under Christ’s complete preeminence. We understand money is not a necessary evil of ministry. Rather, it is a God ordained tool. We help organizations re-envision their fundraising activity as ministry, which is the bedrock of Canaan Group & Associates.
2. Relationships Over Revenue: Long-term relationships are more important than short-term results. Playing the long game for CG&A means we seek to grow abiding relationships through faithful fundraising. With over 100 years of combined industry experience, we have seen the fruits of relational development over easy income solutions.
3. Organizational Integrity: We practice what we preach. Every associate at CG&A raises money at one organization. As a business, we still do what we help you do: fundraising. We also value transparency and honesty in our relationships with clients. From us, you will get the good, the bad, and the ugly of fundraising.
Partner and President
His personal experience running businesses, working with Covenant College’s board, and serving on other boards equips Troy to confidently help organizations grow their fundraising efforts. Troy specializes in major donor programs, board training, building development teams, capital and annual campaigns, nonprofit operations and management, and communications.
Troy serves as a Ruling Elder at Grace Community Church (PCA) and lives in Lookout Mountain, Georgia. He and his wife Sarah have six children, 5 on earth.
A native of Chattanooga, Tennessee, Jason received his bachelor’s degree in Business Administration majoring in Finance and Accounting from the University of Tennessee, Knoxville. Recently, while Jason served as Development Director for Christian Businessmen’s Connection (CBMC), the organization grew from a $5 million ministry to a $10 million ministry. This included increasing the annual fund from $1.8 million to $3.5 million and raising project funding totaling $5.2 million during Jason’s 5 years there. Additionally, he brings 7 years of prior sales management expertise and small business ownership.
Jason is a trained facilitator for Journeys of Generosity through Generous Giving and he holds a Certificate in Fundraising Management from the IUPUI Lilly Family School of Philanthropy.
Jason serves as a Ruling Elder at Covenant Presbyterian Church (PCA) and lives in Chattanooga, TN. He and his wife, Catherine, have two children.
Matthew Bryant brings over 18 years of experience in the areas of fundraising, church relations, enrollment, and nonprofit communications and marketing. Having spent most of his career in K-12 and Higher Education settings, he currently serves as Senior Vice President of Development at Reformed Theological Seminary. Prior to joining Reformed Theological Seminary in 2017, Matthew was Vice President of Advancement at Chattanooga Christian School. Prior to CCS, Matthew served for 14 years on staff at Covenant College, working in a variety of roles related to admissions, church relations, communications, and financial aid. Also active in the community, Matthew is a past President of the Pachyderm Club in Chattanooga and a past Chairman of the Hamilton County Republican Party. He is an Eagle Scout and serves on the Board of the Charles H. Coolidge Medal of Honor Heritage Center.
Matthew joined Canaan Group and Associates in 2012 and has served a variety of clients from schools to churches, para church ministries, and other nonprofit organizations. His work across a wide spectrum of education as well as nonprofits brings expertise in fundraising, organizational team building, development assessment, admissions and recruitment, search services, and communications.
Matthew received his Bachelor’s degree from Covenant College in Lookout Mountain, GA (2000) and his M.Ed. from Vanderbilt University in Nashville, TN (2009). He and his wife Jocelyn were married in 2005 and have four children. Both native Chattanoogans, they live in Lookout Mountain and attend Rock Creek Fellowship (PCA).
He is a member of the Chattanooga Estate Planning Council and the National Association of Estate Planners. He holds designations as a Registered Health Underwriter (RHU) and Registered Employee Benefits Consultant (REBC). He previously spent 17 years in the insurance industry managing an $850,000 book of business; helping business owners, CFOs and other decision makers make strategic decisions regarding their employee benefits.
Marc serves as a Ruling Elder at Lookout Mountain Presbyterian Church (PCA) and lives in Lookout Mountain, GA. He and his wife Greta have three children.
During the time Canaan Group & Associates helped Choices transition fundraising models, Ashley developed a passion for calling on donors as she implemented the recommended major donor strategies. Through her efforts, God nearly doubled Choices’ annual revenue. Her passion to invite donors to lock arms in their mission led her to join the Canaan Group & Associates team in 2018 after choosing to hand Choices’ leadership to able-bodied successors.
“I have witnessed far too many nonprofit organizations trapped in the tyranny of the urgent. It is critical for leaders to look up and think proactively about the future of the organization. Guiding strategic work builds confidence with your team, your clients, your board and most importantly your financial partners. I am so thankful to be part of Canaan Group & Associates as they show organizations the way forward.”
Ashley and her husband, Ben, live in Chattanooga, TN and attend Mission Chattanooga.
John C. Bates
John’s work over the past decade deals with the science side of fundraising—focusing on effectiveness of the work being done “behind the scenes.” As a Certified Fundraising Manager through the Lilly Family School of Philanthropy at IUPUI, John understands the process of developing a vision, putting in place the processes, and managing the outcomes along the way. As a certified administrator for PDPWorks, John has helped several organizations by coming alongside their employees and aiding them in discovering their natural abilities, the environment in which they work, and guiding them on a path of personal growth.
John is the Founder and CEO of Bulwark Ventures. He and his wife Donna have two grown children and currently live in White Pine, TN.
Patsy Stickel Holsonback
administrative assistant in the Advancement Office at Covenant College. Currently, she still works part time for Covenant and is also the office manager at CG&A.
Patsy previously worked in IT for 38 years before retiring and joining a fundraising team. She is a member of Chattanooga Valley Baptist Church. Patsy is also a great-grandmother.
Cammie has been serving at CG&A since Fall 2017. She manages the social media platforms such as newsletters, Facebook, and Linkedin. She is eager to learn from the CG&A staff as she herself hopes to pursue a career in Development and Fundraising after college.
Cammie is currently studying Community Development at Covenant College and is originally from Western Pennsylvania. She is a member of Grace Anglican Church.