WHO WE ARE
1. Fundraising is Ministry, Too: We believe fundraising is inseparable from biblical stewardship. Wealth and generosity practices, like all other things, fall under Christ’s complete preeminence. We understand money is not a necessary evil of ministry. Rather, it is a God ordained tool. We help organizations re-envision their fundraising activity as ministry, which is the bedrock of Canaan Group & Associates.
2. Relationships Over Revenue: Long-term relationships are more important than short-term results. Playing the long game for CG&A means we seek to grow abiding relationships through faithful fundraising. With over 100 years of combined industry experience, we have seen the fruits of relational development over easy income solutions.
3. Organizational Integrity: We practice what we preach. Every associate at CG&A raises money at one organization. As a business, we still do what we help you do: fundraising. We also value transparency and honesty in our relationships with clients. From us, you will get the good, the bad, and the ugly of fundraising.
Partner and President
His personal experience running businesses, working with Covenant College’s board, and serving on other boards equips Troy to confidently help organizations grow their fundraising efforts. Troy specializes in major donor programs, board training, building development teams, capital and annual campaigns, nonprofit operations and management, and communications.
Troy serves as a Ruling Elder at Grace Community Church (PCA) and lives in Lookout Mountain, Georgia. He and his wife Sarah have six children, 5 on earth.
A native of Chattanooga, Tennessee, Jason received his bachelor’s degree in Business Administration majoring in Finance and Accounting from the University of Tennessee, Knoxville. Recently, while Jason served as Development Director for Christian Businessmen’s Connection (CBMC), the organization grew from a $5 million ministry to a $10 million ministry. This included increasing the annual fund from $1.8 million to $3.5 million and raising project funding totaling $5.2 million during Jason’s 5 years there. Additionally, he brings 7 years of prior sales management expertise and small business ownership.
Jason is a trained facilitator for Journeys of Generosity through Generous Giving and he holds a Certificate in Fundraising Management from the IUPUI Lilly Family School of Philanthropy.
Jason serves as a Ruling Elder at Covenant Presbyterian Church (PCA) and lives in Chattanooga, TN. He and his wife, Catherine, have two children.
Prior to joining Reformed Theological Seminary in 2017, Matthew was Vice President of Advancement at Chattanooga Christian School (CCS) in 2015. Prior to CCS, Matthew served 14 years on staff at Covenant College, working in a variety of roles related to admissions, church relations, communications, and financial aid. At the time of his departure from Covenant, he was serving as interim Vice President of Admissions. Matthew is a past President of the Pachyderm Club in Chattanooga and a past Chairman of the Hamilton County Republican Party. He is an Eagle Scout and serves on the Board of the Charles H. Coolidge Medal of Honor Heritage Center.
Matthew’s work across a wide spectrum of activity in higher education as well as other nonprofit and political organizations gives him deep insight into how the culture of an organization informs its outcomes. He also brings expertise in fundraising, organizational team building, development assessment, admissions and recruitment, search services, and communications.
Matthew, his wife Jocelyn, their three boys and daughter live in Lookout Mountain, Georgia where they attend Rock Creek Fellowship (PCA).
He is a member of the Chattanooga Estate Planning Council and the National Association of Estate Planners. He holds designations as a Registered Health Underwriter (RHU) and Registered Employee Benefits Consultant (REBC). He previously spent 17 years in the insurance industry managing an $850,000 book of business; helping business owners, CFOs and other decision makers make strategic decisions regarding their employee benefits.
Marc serves as a Ruling Elder at Lookout Mountain Presbyterian Church (PCA) and lives in Lookout Mountain, GA. He and his wife Greta have three children.
During the time Canaan Group & Associates helped Choices transition fundraising models, Ashley developed a passion for calling on donors as she implemented the recommended major donor strategies. Through her efforts, God nearly doubled Choices’ annual revenue. Her passion to invite donors to lock arms in their mission led her to join the Canaan Group & Associates team in 2018 after choosing to hand Choices’ leadership to able-bodied successors.
“I have witnessed far too many nonprofit organizations trapped in the tyranny of the urgent. It is critical for leaders to look up and think proactively about the future of the organization. Guiding strategic work builds confidence with your team, your clients, your board and most importantly your financial partners. I am so thankful to be part of Canaan Group & Associates as they show organizations the way forward.”
Ashley and her husband, Ben, live in Chattanooga, TN and attend Mission Chattanooga.
John C. Bates
John is the Founder and CEO of Bulwark Ventures. He and his wife Donna have two grown children and currently live in Brownsville, TX.
Patsy Stickel Holsonback
administrative assistant in the Advancement Office at Covenant College. Currently, she still works part time for Covenant and is also the office manager at CG&A.
Patsy previously worked in IT for 38 years before retiring and joining a fundraising team. She is a member of Chattanooga Valley Baptist Church. Patsy is also a great-grandmother.
Cammie is currently studying Community Development at Covenant College and is originally from Western Pennsylvania. She is a member of Grace Anglican Church.